Logo
Our Logo is on the forefront of representing our brand. Our regular Logo comes in our primary brand gradient, usually without the Tagline. In very generous spaces or if we feel the message needs to be reinforced we use the Logo including the Tagline.
There is a maximum and a minimum possible Logo size. Every size in between those values is fine to use. Use the Icon whenever there‘s not enough space for a minimum sized full logo. Everything between minimum and maximum is good to go.
Always give the logo enough surrounding space. Ideally, you have twice the height of the logo of space around it. Keep a minimum clearance of one time the logo height aroung it. The icon requires at least half of its own height sourrounding it, but has one full height around it, in optimal conditions.
We have a very bold tagline to go with our logo, perfectly fitted to our brand. The Logo with tagline is usually used in very generous spaces to reinforce the brand message. Keep in mind, the tagline does not count towards the minimum spacing, so it doesn’t influence how much space is needed around the logo.
Apart from the regular Logo colored in our primary brand gradient, there‘s some other proper and improper appliances of our Logo.
To assure a consistent brand experience, we have developed guidelines on where our logo is placed withing a space. There are different placements for different scenarios.
Summary
01
At least 1 time it’s height of spacing around it and don’t go smaller than 170 pixels width
02
Don’t alter the logo in any way
03
The logo is usually placed in the top left corner